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Cele-bear-ate 10 years of hugs with Build-A-Bear Workshop^®

10 years ago we opened our beary first store.

Join us all year long in cele-bear-ating 10 years of making friends, fun and unforgettable memories in 2007.

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January 6 – May 31

Enter and you could win our Online Bearism^™ Contest!

NO PURCHASE NECESSARY. Many will enter, few will win. Certain restrictions apply

See official rules for details. Make up a pawsome Bearism^™ and enter it online. You could win a $100 Bear Buck$^® gift card. Go to www.buildabear.com to see sample Bearisms^™, full rules and enter your Bearism today. NO PURCHASE NECESSARY TO ENTER OR TO WIN.  Entry to the Contest is free. Purchase will not increase your chance of winning.  The Build-A-Bear Workshop® Online Bearism™ Contest begins 12:00:01 a.m. ET on January 6, 2007 & ends 11:59:59 p.m. ET on May 31, 2007.  Open to legal residents of the 50 United States, District of Columbia, Puerto Rico and Canada who are 5 years of age or older as of January 6, 2007.    Subject to the Official Rules (of which these abbreviated Official Rules form part).  Entrants 13 years or older can enter online at www.buildabear.com by completing the requested information along with their Bearism. A Bearism is a bit of teddy bear wisdom. It’s a phrase stating how a teddy bear would live its life or an inspirational phrase that a teddy bear would use to motivate a friend created using one or more of the following words: bear, heart, friendship, friend, honey, hug or paw. Entrants under the age of 13 must print the entry form found on www.buildabear.com.  Submit an original, printed or typed, Bearism™, and mail together in a SAE to Online Bearism™ Contest, PO Box 9101, Medford, NY 11763-9101. To be eligible, entries must be officially postmarked no later than the last day of the month (for months January through May, 2007). Entries from minors must include signature of parent/guardian.  Subject to all applicable federal, state, provincial, local laws & regulations. Void outside the U.S., P.R. and Canada and where prohibited.  At the end of each month, Ten (10) Monthly Prize Winners will be selected: (Nine (9) First Prize Winners (three (3) per age group) and One (1) Grand Prize Winner (from amongst all Finalists).  The Official Rules provide full details of the judging criteria and winner notification dates.  PRIZES:  Five (5) Grand Prizes (see Official Rules for full details): A $100 Build-A-Bear Workshop® Bear Buck$® gift card, ARV: $100 USD each. Forty-five (45) First Prizes: A $20 Build-A-Bear Workshop® Bear Buck$® gift card, ARV: $20 USD each. All Prizes awarded in Winner’s local currency. Total ARV of all prizes: $1,400 USD.

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Come to Build-A-Bear Workshop^® to Cele-bear-ate the Year of Friendship with A Friend Fur All Seasons Spring Bear 2007

Arrives Friday, January 19

Beary Limited^™ edition Collectibear^® friend 1^st in a 2007 series of 4 - $20.
Individually numbered and includes a collectible pin!
Cele-bear-ate 10 years of making friends by collecting all 4 bears in this series!

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Come to Build-A-Bear Workshop^® for Cuddly Lamb

Arrives February 16

Get this Beary Limited^™ edition Collectibear friend while quantities last. $16

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Through March 12

Come to Build-A-Bear Workshop® to enter for a chance to win the Friends Rock sweepstakes

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. MANY WILL ENTER, FEW WILL WIN. CERTAIN RESTRICTIONS APPLY. SEE OFFICIAL RULES FOR DETAILS.

GRAND PRIZE:
Radio Disney Ultimate Friendship Concert Experience
You could win a rockin’ trip to meet the JONAS BROTHERS, get a fashion shopping spree & more!

Other prizes include pawsome trips to the Radio Disney studios in Dallas, MP3 players & a chance to give a “shout out” on Radio Disney.

NO PURCHASE NECESSARY TO ENTER OR TO WIN.
Purchase will not increase your chance of winning. The Build-A-Bear Workshop? Friends Rock Sweepstakes begins on February 15, 2007 & ends on March 12, 2007. Sweepstakes entry forms and official full rules are available in store at participating Build-A-Bear Workshop® locations in the U.S. and Canada while supplies last or online at www.buildabear.com. There are no Build-A-Bear Workshop® store locations available in Puerto Rico. To be eligible, entries must be postmarked no later than March 12, 2007 and received by March 19, 2007. Residents of U.S. or Canada may also deposit their entries into the “Friends Rock” Sweepstakes Ballot Box at participating Build-A-Bear Workshop® locations by close of business March 12, 2007. Open to legal residents of the 50 United States, District of Columbia, Puerto Rico and Canada. Subject to the full Official Rules (of which these abbreviated Official Rules form part).
Subject to all applicable federal, state, provincial, local laws & regulations. Void outside
the U.S., P.R. and Canada and where prohibited.

PRIZES: One (1) Grand Prize: Trip for four people (winner, winner’s best friend and one parent or legal guardian of each if under the age of 21) to see a Jonas Brothers concert and the opportunity to introduce the artists before the concert. Prize also includes voice lessons and makeover before the trip, ARV: $12,090 USD. Five (5) First Prizes: Trip for two people to tour Radio Disney Studio in Dallas, TX. Includes a Build-A-Party® with DJ Susan Huber and a $50 Bear Buck$® gift card, ARV: $2,470 each. Ten (10) Second Prizes: An iPod® shuffle loaded with winner’s selection of music and the winners playlist published on a Radio Disney minisite, ARV: $300 each. Twenty five (25) Third Prizes: Visit a local recording studio where winner’s voice will become Voice-Over talent in a radio spot to be broadcast on Radio Disney, ARV: $500 each. Ten (10) Fourth Prizes: A Build-A-Bear Workshop® furry friend dressed in an outfit selected by feature artist, ARV: $40 each. All Prizes awarded in Winner’s local currency. Total ARV of all prizes: $40,340. Many will enter, few will win. Canadian winners will be required to correctly answer an arithmetical skill question administered by mail.

Sponsor: Build-A-Bear Workshop, Inc., 1954 Innerbelt Business Center Drive, St Louis, MO 63114.

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Visit Build-A-Bear Workshop® for make-your-own
Cat in the Hat $24
Arrives March 2

Friday – Sunday,
March 2 – 4
FREE Striped Hat for you, a Dr. Seuss Birthday Poster with Fun Activities and a special offer from Borders when you buy Cat in the Hat.
(free gifts while quantities last)

For every purchase of Make-Your-Own Cat in the Hat through March 23,
Build-A-Bear Workshop® and Dr. Seuss will donate a portion of the proceeds to First Book® to provide new books to children from low-income families.

March 2
NEA’s Read Across America Day
Join us in store at 2:36 p.m. for a reading of Cat in the Hat.

Did you know Dr. Seuss used only 236 words to write his most famous book?
www.catinthehat.com

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Saturday & Sunday, March 10 & 11
Come to Build-A-Bear Workshop® for Friends Rock Finale Weekend

• Free Mini Instrument for you with a purchase of $15 or more
• SOME LUCKY GUESTS WILL WIN A SONG DOWNLOAD OF THE NEW BUILD-A-BEAR WORKSHOP® MUSIC
(free gifts and prizes while quantities last, items may vary by store)

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Come to Build-A-Bear Workshop® for Trekkin’ Turtle
Arrives March 16
This pawsome new friend has a backpack shell - $20

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March 19 – April 9
Come to Build-A-Bear Workshop® to Enter for a chance to win the
World Series® Fever Sweepstakes
NO PURCHASE NECESSARY. PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. MANY WILL ENTER, FEW WILL WIN. CERTAIN RESTRICTIONS APPLY. SEE OFFICIAL RULES FOR DETAILS

You could win a trip for you and your best friend to Game 1 of the 2007 World Series®!

Or our entire Make-Your-Own MLB® mascot collection exclusively available in our ballpark stores.

BUILD-A-BEAR WORKSHOP® WORLD SERIES® FEVER SWEEPSTAKES
No purchase necessary. Purchase will not increase your chance of winning.
Void where prohibited. Open to legal residents of the United States, Puerto Rico
and Canada. Sweepstakes begins 3/19/2007. Deposit entries must be received by 4/9/2007. Mailed entries must be postmarked by 4/9/2007 and received by 4/14/2007. If entrant is under the age of 21 as of start of program, parent/legal guardian must sign entry form. Potential Canadian winners must correctly answer a skill-testing question. Total approx. retail value of all prizes is $12,750 USD ($14,153 CAN). Prizes subject to availability. Odds of winning depend upon the number of eligible entries received. Other restrictions may apply; see Official Rules for details. Official Rules and entry forms are available at participating Build-A-Bear Workshop® stores (while supplies last) and at www.buildabear.com.

Sponsor: Build-A-Bear Workshop, Inc. 1954 Innerbelt Business Center Drive, St. Louis, MO 63114-5760, USA.
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Book your scout party at Build-A-Bear Workshop® today!

Party packages start at $10
per Guest!
No additional fees

FREE collectible patches for each scout during a scheduled troop visit.

Ask about our service project parties!
(see store for details)

Visit a store, go to www.buildabear.com or call (toll free) 1-877-789-BEAR (2327) to book your Build-A-Party® cele-bear-ation today!

Product availability may vary by store.
Build-A-Bear Workshop® is not affiliated with any scouting organizations.

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Come to Build-A-Bear Workshop^® and

book your Build-A-Party^® cele-bear-ation today!

Party packages start at $10 per Guest(No additional fees). Visit the store, go to www.buildabear.com or call (toll free) 1-877-789-BEAR (2327)